
For artificial lure fishing enthusiasts like us, in all its forms, with a soft spot for the innovation of Japanese brands, the beginning of the year is one of the most anticipated times: fishing show season!
As if it were a tradition, for several years now the Plus Fishing team has been attending the Fishing Show organized in Osaka, perhaps the most important in all of Japan.
The almost surreal atmosphere that you breathe is indescribable, enthusiasts and experts in the sector gathered to share their greatest passion. Practical demonstrations, real debates or seminars in which professionals, even from different brands, come together with the sole aim of being able to share experiences and information that help those who are beginners to learn and become passionate about this sport, while helping to perfect techniques and approaches for those who have been fishing for many years.
Obviously, the novelties proposed and presented are the main attraction of the fair, the perfect opportunity to touch, test and study the products that will soon arrive on the European and Italian market.

During those days, we were also guests of Megabass, which, in our opinion, has truly raised the bar for 2025 and reaffirmed its global importance as a producer of sport fishing equipment. The genius of Yuki Ito has blossomed, presenting masterpieces of construction but especially of design, and the collaboration with anglers of the caliber of Kimura Kenta has given birth to lures that will allow many anglers to make important catches.
These are small previews and features of some of the new products presented that impressed us the most, in terms of effectiveness in the European market.
