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YUKI ITO has won a Good Design Award 2023

5 octobre 2023
Megabass Topics
Awards
YUKI ITO has won a Good Design Award 2023

YUKI ITO - Founder of Megabass, which set the standard for lure design and innovation in Japan.

A worldwide angling personality and renowned product designer, Yuki Ito has won over 200 Good Design Awards from the Japan Institute of Design Promotion (formerly the Ministry of International Trade and Industry), one of the most prestigious awards in the industry.

Good Design Award: Over 20 years of award-winning history, with more than 200 award-winning products.

Among the three most prestigious design awards in the world, selected annually in Europe:

  • iF Design Award: Winner for four consecutive years (2018, 2019, 2020, and 2021)
  • Red Dot Design Award: 2022, for the Destroyer P5 and Cookai, which were the first fishing rods in the world to win this award. They were exhibited at the Red Dot Design Museum in the historic Zollverein heritage site in Essen.
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