The new Plus Fishing Store is online
We are proud to present the new Plus Fishing store: a completely redesigned environment created to offer a faster, more intuitive, and high-performing browsing experience.
This renewal represents an important step in our growth journey. We’ve developed a platform capable of meeting the needs of the most passionate and demanding anglers, ensuring quick and easy access to thousands of carefully selected products that embody the quality of Made in Japan.
Every element has been rethought to genuinely improve your experience: clearer navigation, enhanced product management, and new features such as the ability to receive notifications when an item you’re interested in is back in stock. We’ve also expanded payment methods and introduced a year-round Membership system, giving you access to limited-quantity and exclusive-edition products, as well as special benefits with every purchase.
The value of your loyalty
With the launch of the new store, we wanted to preserve and enhance the journey we’ve built together.
Please note: To access our store, you must now use your email address (no longer your username), along with a temporary authentication code that will be sent to the same email address. You’ll find your previous store data in the section: Account Details > Old Account.
Within your old account, you will be able to review the data migrated from the previous store (including your activity up to 2021), such as:
- autogenerated coupon code and its conversion rate, based on our previous Points Program (the coupon will be valid for one year from the site launch);
- Your subscription to the Plus Fishing Membership 2026 plan;
- Your past orders (only completed, refunded, or pending orders have been migrated).
A new beginning
Continuous updates, new selections, and exclusive opportunities will keep enriching our offering.
Plus Fishing is evolving, while staying true to its identity: quality, research, and attention to every detail.
A journey that continues - together.